April 2025

 

A recent experience has given me to write this post.

I ordered a pair of Levi's 501 'Original' button-fly jeans. I've bought them, of and on, over the last half century. My past experience with the jeans is: they are made from a hefty fabric, they are dyed indigo blue, rivets are used to reinforce certain parts of the pants.

My recent experience was unexpected and a disappointment. But, honestly, after the last few decades of branding buying, I should have been aware. Anyway, I ordereds a pair from Macy's onliine store. You,  know, the Macy's from the movie 'Miracle on 34th Street.' I paid about sixty bucks. When I opened the package, I found the pants were 'datk' blue, but not indigo. The pants were light weight. That was because the fabric was thin. I weighed an old pair I had sitting around, and the new pair.

The old,worn and thinning pair weighed 777g while the new pair weighed 687g. The new pair had been advertised as the 'Original' Levi's 501 jeans. The word original is what through me off. I thought that would have been a violation by the truth-in-advertising act. 

I sent the pants back for a refund and ordered a used pair on eBay for about half as much. I also posted a critical review on Levi's website.

FTC-Truth In Advertising